RCS template · Marketing
New Frame Collection RCS Template for Opticians & Eye Care
A ready-to-adapt RCS message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Customers choose an optical store for eye tests, frame choice and trust in lens quality.
The RCS Template
New Frame Collection
[Business Name]: New frame collection now in store at {store}. Visit for a free eye test with your purchase. Valid till {date}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: New frame collection now in store at {#var#}. Visit for a free eye test with your purchase. Valid till {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {store} | Store | New Market |
| {date} | Date | 15 Nov |
Filling in each placeholder
- Store (sample: New Market): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 15 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 2 placeholders and a body of 127 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the new frame collection message right
Show a few frames that match the customer's past choices, such as face shape, style or brand, rather than a generic catalogue. Mention whether the existing prescription can be fitted to the new frames and how long lens fitting takes. Invite customers to try frames in the store or use a virtual try-on if you offer one. Lens coatings, such as anti-glare or blue-light filters, are often the real reason customers upgrade, so mention them briefly.
Where this message fits for Opticians & Eye Care
Customers book eye tests every one to two years or when they notice a problem, then choose frames or contact lenses, often comparing prices online. Recall reminders, lens reorders and new frame collections drive repeat visits.
Local search drives bookings; Instagram shows frame styles; SMS sends recall and collection reminders; WhatsApp answers questions and lens reorders; email shares new collections.
Campaign ideas that pair with this template
- Eye test recall reminders
- Contact lens reorder alerts
- New frame collection launches
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the new frame collection message?
Send to opted-in customers. Sending it at a consistent time builds trust and reduces follow-up calls.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Opticians & Eye Care
This message on other channels
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