SMS template · Marketing
New Frame Collection SMS Template for Opticians & Eye Care
A ready-to-adapt SMS message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Spectacles take a few days to prepare, and annual eye check-ups and contact lens reorders are natural reasons to stay in touch.
The SMS Template
India (DLT format)
[Business Name]: New frame collection now in store at {#var#}. Visit for a free eye test with your purchase. Valid till {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: New frame collection now in store at {store}. Visit for a free eye test with your purchase. Valid till {date}.
Reply STOP to opt out.Example with sample values
[Business Name]: New frame collection now in store at New Market. Visit for a free eye test with your purchase. Valid till 15 Nov. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 176 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Store | New Market |
| {#var#} | Date | 15 Nov |
Filling in each placeholder
- Store (sample: New Market): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 15 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 2 placeholders and a body of 127 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the new frame collection message right
Show a few frames that match the customer's past choices, such as face shape, style or brand, rather than a generic catalogue. Mention whether the existing prescription can be fitted to the new frames and how long lens fitting takes. Invite customers to try frames in the store or use a virtual try-on if you offer one. Lens coatings, such as anti-glare or blue-light filters, are often the real reason customers upgrade, so mention them briefly.
Where this message fits for Opticians & Eye Care
Customers book eye tests every one to two years or when they notice a problem, then choose frames or contact lenses, often comparing prices online. Recall reminders, lens reorders and new frame collections drive repeat visits.
Local search drives bookings; Instagram shows frame styles; SMS sends recall and collection reminders; WhatsApp answers questions and lens reorders; email shares new collections.
Campaign ideas that pair with this template
- Eye test recall reminders
- Contact lens reorder alerts
- New frame collection launches
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the new frame collection message?
Send to opted-in customers. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this new frame collection message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Opticians & Eye Care
This message on other channels
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.