WhatsApp template · Marketing
New Frame Collection WhatsApp Template for Opticians & Eye Care
A ready-to-adapt WhatsApp message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Spectacles take a few days to prepare, and annual eye check-ups and contact lens reorders are natural reasons to stay in touch.
The WhatsApp Template
[Business Name]: New frame collection now in store at {{1}}. Visit for a free eye test with your purchase. Valid till {{2}}.
Thank you.Reply STOP to unsubscribe
Example with sample values
[Business Name]: New frame collection now in store at New Market. Visit for a free eye test with your purchase. Valid till 15 Nov. Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Store | New Market |
| {{2}} | Date | 15 Nov |
Filling in each placeholder
- Store (sample: New Market): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 15 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 2 placeholders and a body of 127 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the new frame collection message right
Show a few frames that match the customer's past choices, such as face shape, style or brand, rather than a generic catalogue. Mention whether the existing prescription can be fitted to the new frames and how long lens fitting takes. Invite customers to try frames in the store or use a virtual try-on if you offer one. Lens coatings, such as anti-glare or blue-light filters, are often the real reason customers upgrade, so mention them briefly.
Where this message fits for Opticians & Eye Care
Customers book eye tests every one to two years or when they notice a problem, then choose frames or contact lenses, often comparing prices online. Recall reminders, lens reorders and new frame collections drive repeat visits.
Local search drives bookings; Instagram shows frame styles; SMS sends recall and collection reminders; WhatsApp answers questions and lens reorders; email shares new collections.
Campaign ideas that pair with this template
- Eye test recall reminders
- Contact lens reorder alerts
- New frame collection launches
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the new frame collection message?
Send to opted-in customers. If customers reply, make sure someone on your team monitors and answers.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Opticians & Eye Care
This message on other channels
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