RCS template · Utility
Annual Eye Check-up Reminder RCS Template for Opticians & Eye Care
A ready-to-adapt RCS message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send about a year after the last test. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Customers choose an optical store for eye tests, frame choice and trust in lens quality.
The RCS Template
Annual Eye Check-up Reminder
Dear {customer}, it has been a year since your last eye test at [Business Name]. Regular check-ups keep your prescription up to date. Reply BOOK to schedule.SMS fallback (India, DLT format)
Dear {#var#}, it has been a year since your last eye test at [Business Name]. Regular check-ups keep your prescription up to date. Reply BOOK to schedule.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Ms. Kulkarni |
Filling in each placeholder
- Customer (sample: Ms. Kulkarni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
This template has 1 placeholder and a body of 157 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Where this message fits for Opticians & Eye Care
Customers book eye tests every one to two years or when they notice a problem, then choose frames or contact lenses, often comparing prices online. Recall reminders, lens reorders and new frame collections drive repeat visits.
Local search drives bookings; Instagram shows frame styles; SMS sends recall and collection reminders; WhatsApp answers questions and lens reorders; email shares new collections.
Campaign ideas that pair with this template
- Eye test recall reminders
- Contact lens reorder alerts
- New frame collection launches
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the annual eye check-up reminder message?
Send about a year after the last test. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Opticians & Eye Care
This message on other channels
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