RCS template · Utility
Contact Lens Reorder RCS Template for Opticians & Eye Care
A ready-to-adapt RCS message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a contact lens supply is likely to run out. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Customers choose an optical store for eye tests, frame choice and trust in lens quality.
The RCS Template
Contact Lens Reorder
Dear {customer}, your {lens} supply may be running low. Reply ORDER to reorder with your current prescription, valid till {date}.SMS fallback (India, DLT format)
Dear {#var#}, your {#var#} supply may be running low. Reply ORDER to reorder with your current prescription, valid till {#var#}.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Ms. Kulkarni |
| {lens} | Lens | monthly contact lens |
| {date} | Date | Mar 2027 |
Filling in each placeholder
- Customer (sample: Ms. Kulkarni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Lens (sample: monthly contact lens): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: Mar 2027): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 3 placeholders and a body of 129 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the contact lens reorder message?
Send when a contact lens supply is likely to run out. Sending it at a consistent time builds trust and reduces follow-up calls.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Opticians & Eye Care
This message on other channels
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