SMS template · Utility
Contact Lens Reorder SMS Template for Opticians & Eye Care
A ready-to-adapt SMS message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a contact lens supply is likely to run out. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Customers choose an optical store for eye tests, frame choice and trust in lens quality.
The SMS Template
India (DLT format)
Dear {#var#}, your {#var#} supply may be running low. Reply ORDER to reorder with your current prescription, valid till {#var#}.International (plain text)
Dear {customer}, your {lens} supply may be running low. Reply ORDER to reorder with your current prescription, valid till {date}.Example with sample values
Dear Ms. Kulkarni, your monthly contact lens supply may be running low. Reply ORDER to reorder with your current prescription, valid till Mar 2027.
With these sample values the message is 147 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Ms. Kulkarni |
| {#var#} | Lens | monthly contact lens |
| {#var#} | Date | Mar 2027 |
Filling in each placeholder
- Customer (sample: Ms. Kulkarni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Lens (sample: monthly contact lens): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: Mar 2027): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 3 placeholders and a body of 129 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The brand name in the message matches your registered business or header.
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the contact lens reorder message?
Send when a contact lens supply is likely to run out. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Opticians & Eye Care
This message on other channels
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