RCS template · Utility
Spectacles Ready RCS Template for Opticians & Eye Care
A ready-to-adapt RCS message for opticians, optical stores and eye clinics, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order is ready for pickup. For opticians, optical stores and eye clinics, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Customers choose an optical store for eye tests, frame choice and trust in lens quality.
The RCS Template
Spectacles Ready
Dear {customer}, your spectacles (order {order_id}) are ready for collection at [Business Name], {store}. Store hours: {hours}.SMS fallback (India, DLT format)
Dear {#var#}, your spectacles (order {#var#}) are ready for collection at [Business Name], {#var#}. Store hours: {#var#}.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Ms. Kulkarni |
| {order_id} | Order id | OP-2210 |
| {store} | Store | New Market |
| {hours} | Hours | 10 AM to 9 PM |
Filling in each placeholder
- Customer (sample: Ms. Kulkarni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: OP-2210): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Store (sample: New Market): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Hours (sample: 10 AM to 9 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 4 placeholders and a body of 127 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Opticians & Eye Care
Eye examinations should be carried out by qualified optometrists or ophthalmologists, and health claims about lenses must be accurate. Prescription details are health data and should be shared only with the customer.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Opticians & Eye Care
Customers book eye tests every one to two years or when they notice a problem, then choose frames or contact lenses, often comparing prices online. Recall reminders, lens reorders and new frame collections drive repeat visits.
Local search drives bookings; Instagram shows frame styles; SMS sends recall and collection reminders; WhatsApp answers questions and lens reorders; email shares new collections.
Campaign ideas that pair with this template
- Eye test recall reminders
- Contact lens reorder alerts
- New frame collection launches
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a optical store send the spectacles ready message?
Send when the order is ready for pickup. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my optical store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Opticians & Eye Care
Get Help With RCS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.