RCS template · Authentication
Login OTP RCS Template for E-commerce & D2C Brands
A ready-to-adapt RCS message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a shopper logs in or verifies a phone number. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Order updates, cash-on-delivery confirmation and returns communication strongly affect repeat purchases and RTO (return to origin) rates.
The RCS Template
Your one-time code
{otp} is your one-time code for [Business Name]. It is valid for 10 minutes. Do not share it with anyone.SMS fallback (India, DLT format)
{#var#} is your OTP to log in to [Business Name]. It is valid for 5 minutes. Do not share it with anyone.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {otp} | Otp | 739204 |
Filling in each placeholder
- Otp (sample: 739204): Generate a fresh random code for each request; 4 to 6 digits is typical.
This template has 1 placeholder and a body of 103 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
OTPs over RCS should stay simple: the code, its validity and a warning not to share it. Many businesses keep OTPs on SMS for the widest device coverage.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Rate-limit OTP requests to protect against abuse and unnecessary costs.
- Generate a new random code for each request and expire it quickly.
Where this message fits for E-commerce & D2C Brands
Online shoppers discover products through search, marketplaces, social ads and influencers, compare prices and reviews, add to cart and often leave before paying. Those who buy expect order confirmations, shipping updates and easy returns; repeat purchases come from good service and timely offers.
Search and shopping ads capture intent; social ads and influencers create demand; WhatsApp recovers abandoned carts and handles support; SMS sends delivery updates and OTPs; email runs welcome, browse-abandonment and win-back flows.
Campaign ideas that pair with this template
- Abandoned cart reminders on WhatsApp within an hour
- Back-in-stock alerts for customers who signed up
- Win-back offers to customers who have not ordered in 90 days
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the login otp message?
Send when a shopper logs in or verifies a phone number. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for E-commerce & D2C Brands
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