WhatsApp template · Authentication
Login OTP WhatsApp Template for E-commerce & D2C Brands
A ready-to-adapt WhatsApp message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a shopper logs in or verifies a phone number. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Online shoppers compare prices and reviews across marketplaces, social media and brand websites.
The WhatsApp Template
{{1}} is your verification code. For your security, do not share this code.This code expires in 10 minutes.
Example with sample values
739204 is your verification code. For your security, do not share this code.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Otp | 739204 |
Filling in each placeholder
- Otp (sample: 739204): Generate a fresh random code for each request; 4 to 6 digits is typical.
This template has 1 placeholder and a body of 103 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Authentication templates use a fixed format set by Meta: the code, an optional security disclaimer and an optional expiry notice, with a copy-code or one-tap button. You cannot add custom promotional text to them.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Rate-limit OTP requests to protect against abuse and unnecessary costs.
- Generate a new random code for each request and expire it quickly.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the login otp message?
Send when a shopper logs in or verifies a phone number. Sending it at a consistent time builds trust and reduces follow-up calls.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
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