WhatsApp template · Utility
Order Shipped WhatsApp Template for E-commerce & D2C Brands
A ready-to-adapt WhatsApp message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order is handed to the courier. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Order updates, cash-on-delivery confirmation and returns communication strongly affect repeat purchases and RTO (return to origin) rates.
The WhatsApp Template
Hi {{1}}, your order {{2}} from [Business Name] has been shipped via {{3}}. Track it here: {{4}}
Thank you.[Business Name]
Example with sample values
Hi Sneha, your order EC10293 from [Business Name] has been shipped via the courier partner. Track it here: https://example.com/t/EC1 Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Customer | Sneha |
| {{2}} | Order id | EC10293 |
| {{3}} | Courier | the courier partner |
| {{4}} | Link | https://example.com/t/EC1 |
Filling in each placeholder
- Customer (sample: Sneha): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: EC10293): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Courier (sample: the courier partner): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/t/EC1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 111 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
- Links point to your own website or a trusted domain, and button labels are short and clear.
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the order shipped message?
Send when the order is handed to the courier. Sending it at a consistent time builds trust and reduces follow-up calls.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for E-commerce & D2C Brands
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