SMS template · Utility
Order Shipped SMS Template for E-commerce & D2C Brands
A ready-to-adapt SMS message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order is handed to the courier. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Order updates, cash-on-delivery confirmation and returns communication strongly affect repeat purchases and RTO (return to origin) rates.
The SMS Template
India (DLT format)
Hi {#var#}, your order {#var#} from [Business Name] has been shipped via {#var#}. Track it here: {#var#}International (plain text)
Hi {customer}, your order {order_id} from [Business Name] has been shipped via {courier}. Track it here: {link}Example with sample values
Hi Sneha, your order EC10293 from [Business Name] has been shipped via the courier partner. Track it here: https://example.com/t/EC1
With these sample values the message is 134 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Sneha |
| {#var#} | Order id | EC10293 |
| {#var#} | Courier | the courier partner |
| {#var#} | Link | https://example.com/t/EC1 |
Filling in each placeholder
- Customer (sample: Sneha): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: EC10293): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Courier (sample: the courier partner): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/t/EC1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 111 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Getting the order shipped message right
Include the courier name and tracking link, and say when the tracking will start showing updates.
Where this message fits for E-commerce & D2C Brands
Online shoppers discover products through search, marketplaces, social ads and influencers, compare prices and reviews, add to cart and often leave before paying. Those who buy expect order confirmations, shipping updates and easy returns; repeat purchases come from good service and timely offers.
Search and shopping ads capture intent; social ads and influencers create demand; WhatsApp recovers abandoned carts and handles support; SMS sends delivery updates and OTPs; email runs welcome, browse-abandonment and win-back flows.
Campaign ideas that pair with this template
- Abandoned cart reminders on WhatsApp within an hour
- Back-in-stock alerts for customers who signed up
- Win-back offers to customers who have not ordered in 90 days
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the order shipped message?
Send when the order is handed to the courier. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this order shipped message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for E-commerce & D2C Brands
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