SMS template · Utility
Return Pickup Scheduled SMS Template for E-commerce & D2C Brands
A ready-to-adapt SMS message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a return pickup is scheduled. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Online shoppers compare prices and reviews across marketplaces, social media and brand websites.
The SMS Template
India (DLT format)
Hi {#var#}, the return pickup for order {#var#} is scheduled for {#var#}. Please keep the product in its original packaging. Refund will be processed after quality check.International (plain text)
Hi {customer}, the return pickup for order {order_id} is scheduled for {date}. Please keep the product in its original packaging. Refund will be processed after quality check.Example with sample values
Hi Sneha, the return pickup for order EC10293 is scheduled for 19 Oct. Please keep the product in its original packaging. Refund will be processed after quality check.
With these sample values the message is 167 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Sneha |
| {#var#} | Order id | EC10293 |
| {#var#} | Date | 19 Oct |
Filling in each placeholder
- Customer (sample: Sneha): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: EC10293): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Date (sample: 19 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 3 placeholders and a body of 175 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the return pickup scheduled message?
Send when a return pickup is scheduled. If customers reply, make sure someone on your team monitors and answers.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this return pickup scheduled message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for E-commerce & D2C Brands
This message on other channels
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