SMS template · Utility
Cash on Delivery Confirmation SMS Template for E-commerce & D2C Brands
A ready-to-adapt SMS message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send for COD orders before shipping to reduce refused deliveries. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Order updates, cash-on-delivery confirmation and returns communication strongly affect repeat purchases and RTO (return to origin) rates.
The SMS Template
India (DLT format)
Hi {#var#}, please confirm your Cash on Delivery order {#var#} for Rs. {#var#} from [Business Name]. Reply YES to confirm or NO to cancel.International (plain text)
Hi {customer}, please confirm your Cash on Delivery order {order_id} for Rs. {amount} from [Business Name]. Reply YES to confirm or NO to cancel.Example with sample values
Hi Sneha, please confirm your Cash on Delivery order EC10293 for Rs. 1,499 from [Business Name]. Reply YES to confirm or NO to cancel.
With these sample values the message is 136 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Sneha |
| {#var#} | Order id | EC10293 |
| {#var#} | Amount | 1,499 |
Filling in each placeholder
- Customer (sample: Sneha): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: EC10293): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Amount (sample: 1,499): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
This template has 3 placeholders and a body of 145 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the cash on delivery confirmation message?
Send for COD orders before shipping to reduce refused deliveries. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this cash on delivery confirmation message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for E-commerce & D2C Brands
This message on other channels
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.