SMS template · Utility

Order Confirmation SMS Template for E-commerce & D2C Brands

A ready-to-adapt SMS message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.

When to Send This Message

Send immediately after an order is placed. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.

Order updates, cash-on-delivery confirmation and returns communication strongly affect repeat purchases and RTO (return to origin) rates.

The SMS Template

India (DLT format)

Header: [6-character header]-S · Category: Service Implicit

Hi {#var#}, thank you for shopping with [Business Name]. Your order {#var#} for Rs. {#var#} is confirmed and will be shipped within {#var#} days.

International (plain text)

Hi {customer}, thank you for shopping with [Business Name]. Your order {order_id} for Rs. {amount} is confirmed and will be shipped within {days} days.

Example with sample values

Hi Sneha, thank you for shopping with [Business Name]. Your order EC10293 for Rs. 1,499 is confirmed and will be shipped within 2 days.

With these sample values the message is 137 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

Placeholder	Meaning	Sample value
{#var#}	Customer	Sneha
{#var#}	Order id	EC10293
{#var#}	Amount	1,499
{#var#}	Days	2

Filling in each placeholder

Customer (sample: Sneha): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
Order id (sample: EC10293): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
Amount (sample: 1,499): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
Days (sample: 2): Keep the value short and specific; test the longest realistic value to check the message still reads well.

This template has 4 placeholders and a body of 151 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.

Category and Approval

In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.

Compliance Checklist

The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.

Rules to keep in mind for E-commerce & D2C Brands

The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.

Tips for Better Results

Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.

Need this SMS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp Us Call +91 88890 28885 Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a online store send the order confirmation message?

Send immediately after an order is placed. Automate it from your software where possible so it is never forgotten.

Can I send this SMS in India without DLT registration?

No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.

What does {#var#} mean?

It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.

Can DND Teams set this up for my online store?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.