RCS template · Utility
Order Shipped RCS Template for E-commerce & D2C Brands
A ready-to-adapt RCS message for e-commerce stores and D2C brands, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order is handed to the courier. For e-commerce stores and D2C brands, this is one of the everyday messages that keeps shoppers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Order updates, cash-on-delivery confirmation and returns communication strongly affect repeat purchases and RTO (return to origin) rates.
The RCS Template
Order Shipped
Hi {customer}, your order {order_id} from [Business Name] has been shipped via {courier}. Track it here: {link}SMS fallback (India, DLT format)
Hi {#var#}, your order {#var#} from [Business Name] has been shipped via {#var#}. Track it here: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Sneha |
| {order_id} | Order id | EC10293 |
| {courier} | Courier | the courier partner |
| {link} | Link | https://example.com/t/EC1 |
Filling in each placeholder
- Customer (sample: Sneha): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: EC10293): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Courier (sample: the courier partner): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/t/EC1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 111 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
Rules to keep in mind for E-commerce & D2C Brands
The Consumer Protection (E-Commerce) Rules, 2020 require clear seller details, prices, return and refund policies and grievance officer information. The CCPA's 2023 guidelines prohibit dark patterns such as false urgency and drip pricing, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Getting the order shipped message right
Include the courier name and tracking link, and say when the tracking will start showing updates.
Where this message fits for E-commerce & D2C Brands
Online shoppers discover products through search, marketplaces, social ads and influencers, compare prices and reviews, add to cart and often leave before paying. Those who buy expect order confirmations, shipping updates and easy returns; repeat purchases come from good service and timely offers.
Search and shopping ads capture intent; social ads and influencers create demand; WhatsApp recovers abandoned carts and handles support; SMS sends delivery updates and OTPs; email runs welcome, browse-abandonment and win-back flows.
Campaign ideas that pair with this template
- Abandoned cart reminders on WhatsApp within an hour
- Back-in-stock alerts for customers who signed up
- Win-back offers to customers who have not ordered in 90 days
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a online store send the order shipped message?
Send when the order is handed to the courier. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my online store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for E-commerce & D2C Brands
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