WhatsApp template · Marketing
Referral Invitation WhatsApp Template for Solar Installers & EPC Companies
A ready-to-adapt WhatsApp message for rooftop solar installers and EPC companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in, satisfied customers. For rooftop solar installers and EPC companies, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
After commissioning, maintenance and performance support keep referrals coming.
The WhatsApp Template
[Business Name]: Know someone considering rooftop solar? Share our number {{1}}. We will arrange a free site survey for them.Reply STOP to unsubscribe
Example with sample values
[Business Name]: Know someone considering rooftop solar? Share our number 98XXXXXXXX. We will arrange a free site survey for them.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 1 placeholder and a body of 127 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for Solar Installers & EPC Companies
Subsidy claims should reflect current central and state scheme rules (such as PM Surya Ghar Muft Bijli Yojana for eligible residential consumers) and must not promise guaranteed savings. Equipment claims should match approved lists (such as ALMM) where applicable.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a solar company send the referral invitation message?
Send to opted-in, satisfied customers. Automate it from your software where possible so it is never forgotten.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my solar company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Solar Installers & EPC Companies
This message on other channels
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