SMS template · Marketing
Referral Invitation SMS Template for Solar Installers & EPC Companies
A ready-to-adapt SMS message for rooftop solar installers and EPC companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in, satisfied customers. For rooftop solar installers and EPC companies, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
After commissioning, maintenance and performance support keep referrals coming.
The SMS Template
India (DLT format)
[Business Name]: Know someone considering rooftop solar? Share our number {#var#}. We will arrange a free site survey for them.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Know someone considering rooftop solar? Share our number {phone}. We will arrange a free site survey for them.
Reply STOP to opt out.Example with sample values
[Business Name]: Know someone considering rooftop solar? Share our number 98XXXXXXXX. We will arrange a free site survey for them. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 176 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 1 placeholder and a body of 127 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Solar Installers & EPC Companies
Subsidy claims should reflect current central and state scheme rules (such as PM Surya Ghar Muft Bijli Yojana for eligible residential consumers) and must not promise guaranteed savings. Equipment claims should match approved lists (such as ALMM) where applicable.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the referral invitation message right
Explain the referral reward clearly, such as a cash amount or free service, when it is paid and any conditions, such as the referred customer completing installation. Referrals work best a few months after installation, when the customer has seen lower bills. Keep the message honest and do not promise savings you cannot guarantee.
Where this message fits for Solar Installers & EPC Companies
Homeowners and businesses research potential savings, incentives and installers, request quotes and site surveys, compare panel brands, warranties and financing, and decide over weeks or months. Referrals from neighbours are powerful, and post-installation monitoring builds long-term trust.
Search and social ads drive enquiries; savings calculators on the website qualify leads; WhatsApp shares quotes and roof survey photos; SMS sends survey and installation reminders; email nurtures leads with case studies and incentive updates.
Campaign ideas that pair with this template
- Savings calculator campaigns showing typical bill reductions
- Survey and installation reminders
- Referral offers for existing customers
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a solar company send the referral invitation message?
Send to opted-in, satisfied customers. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this referral invitation message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my solar company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Solar Installers & EPC Companies
This message on other channels
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