RCS template · Marketing
Referral Invitation RCS Template for Solar Installers & EPC Companies
A ready-to-adapt RCS message for rooftop solar installers and EPC companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in, satisfied customers. For rooftop solar installers and EPC companies, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
After commissioning, maintenance and performance support keep referrals coming.
The RCS Template
Referral Invitation
[Business Name]: Know someone considering rooftop solar? Share our number {phone}. We will arrange a free site survey for them.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Know someone considering rooftop solar? Share our number {#var#}. We will arrange a free site survey for them.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {phone} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 1 placeholder and a body of 127 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Solar Installers & EPC Companies
Subsidy claims should reflect current central and state scheme rules (such as PM Surya Ghar Muft Bijli Yojana for eligible residential consumers) and must not promise guaranteed savings. Equipment claims should match approved lists (such as ALMM) where applicable.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the referral invitation message right
Explain the referral reward clearly, such as a cash amount or free service, when it is paid and any conditions, such as the referred customer completing installation. Referrals work best a few months after installation, when the customer has seen lower bills. Keep the message honest and do not promise savings you cannot guarantee.
Where this message fits for Solar Installers & EPC Companies
Homeowners and businesses research potential savings, incentives and installers, request quotes and site surveys, compare panel brands, warranties and financing, and decide over weeks or months. Referrals from neighbours are powerful, and post-installation monitoring builds long-term trust.
Search and social ads drive enquiries; savings calculators on the website qualify leads; WhatsApp shares quotes and roof survey photos; SMS sends survey and installation reminders; email nurtures leads with case studies and incentive updates.
Campaign ideas that pair with this template
- Savings calculator campaigns showing typical bill reductions
- Survey and installation reminders
- Referral offers for existing customers
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a solar company send the referral invitation message?
Send to opted-in, satisfied customers. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my solar company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Solar Installers & EPC Companies
This message on other channels
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