WhatsApp template · Utility
Order Shipped WhatsApp Template for Fashion & Apparel
A ready-to-adapt WhatsApp message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send when an order is dispatched. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
New collections, restocks and size help drive sales, while easy exchanges build trust.
The WhatsApp Template
Hi {{1}}, your [Business Name] order {{2}} has been shipped. Track it here: {{3}}
Thank you.[Business Name]
Example with sample values
Hi Ritika, your [Business Name] order FA5521 has been shipped. Track it here: https://example.com/t/FA3 Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Customer | Ritika |
| {{2}} | Order id | FA5521 |
| {{3}} | Link | https://example.com/t/FA3 |
Filling in each placeholder
- Customer (sample: Ritika): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: FA5521): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Link (sample: https://example.com/t/FA3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 92 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Getting the order shipped message right
Include the courier, the tracking link and the expected delivery date, and remind customers how to request a size exchange if the fit is wrong. Many fashion returns are about size, so linking the size guide or exchange process here reduces refund requests. If the order is cash on delivery, state the amount to keep ready. Send a short update if the shipment is delayed, rather than leaving customers to chase it.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the order shipped message?
Send when an order is dispatched. If customers reply, make sure someone on your team monitors and answers.
Why is this template in the Utility category?
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Fashion & Apparel
Get Help With WhatsApp Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88274 09728 or message us on WhatsApp.