SMS template · Utility
Order Shipped SMS Template for Fashion & Apparel
A ready-to-adapt SMS message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send when an order is dispatched. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
New collections, restocks and size help drive sales, while easy exchanges build trust.
The SMS Template
India (DLT format)
Hi {#var#}, your [Business Name] order {#var#} has been shipped. Track it here: {#var#}International (plain text)
Hi {customer}, your [Business Name] order {order_id} has been shipped. Track it here: {link}Example with sample values
Hi Ritika, your [Business Name] order FA5521 has been shipped. Track it here: https://example.com/t/FA3
With these sample values the message is 105 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Ritika |
| {#var#} | Order id | FA5521 |
| {#var#} | Link | https://example.com/t/FA3 |
Filling in each placeholder
- Customer (sample: Ritika): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: FA5521): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Link (sample: https://example.com/t/FA3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 92 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the order shipped message?
Send when an order is dispatched. If customers reply, make sure someone on your team monitors and answers.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this order shipped message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Fashion & Apparel
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