SMS template · Marketing
Back in Stock SMS Template for Fashion & Apparel
A ready-to-adapt SMS message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send to customers who asked to be notified of a restock. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Fashion customers discover products through Instagram, creators and marketplaces, and buy when the style, size and price feel right.
The SMS Template
India (DLT format)
Hi {#var#}, the {#var#} in size {#var#} you asked about is back in stock at [Business Name]. View it here: {#var#}
To opt out, SMS STOP to [opt-out number].International (plain text)
Hi {customer}, the {product} in size {size} you asked about is back in stock at [Business Name]. View it here: {link}
Reply STOP to opt out.Example with sample values
Hi Ritika, the Indigo Cotton Kurta in size M you asked about is back in stock at [Business Name]. View it here: https://example.com/p/FA2 To opt out, SMS STOP to [opt-out number].
With these sample values the message is 183 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Ritika |
| {#var#} | Product | Indigo Cotton Kurta |
| {#var#} | Size | M |
| {#var#} | Link | https://example.com/p/FA2 |
Filling in each placeholder
- Customer (sample: Ritika): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Product (sample: Indigo Cotton Kurta): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Size (sample: M): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/p/FA2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 117 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the back in stock message?
Send to customers who asked to be notified of a restock. If customers reply, make sure someone on your team monitors and answers.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this back in stock message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Fashion & Apparel
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.