RCS template · Marketing
Back in Stock RCS Template for Fashion & Apparel
A ready-to-adapt RCS message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send to customers who asked to be notified of a restock. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
New collections, restocks and size help drive sales, while easy exchanges build trust.
The RCS Template
Back in Stock
Hi {customer}, the {product} in size {size} you asked about is back in stock at [Business Name]. View it here: {link}
Reply STOP to opt out.SMS fallback (India, DLT format)
Hi {#var#}, the {#var#} in size {#var#} you asked about is back in stock at [Business Name]. View it here: {#var#}
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Ritika |
| {product} | Product | Indigo Cotton Kurta |
| {size} | Size | M |
| {link} | Link | https://example.com/p/FA2 |
Filling in each placeholder
- Customer (sample: Ritika): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Product (sample: Indigo Cotton Kurta): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Size (sample: M): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/p/FA2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 117 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the back in stock message?
Send to customers who asked to be notified of a restock. If customers reply, make sure someone on your team monitors and answers.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Fashion & Apparel
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