WhatsApp template · Marketing
Back in Stock WhatsApp Template for Fashion & Apparel
A ready-to-adapt WhatsApp message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send to customers who asked to be notified of a restock. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Fashion customers discover products through Instagram, creators and marketplaces, and buy when the style, size and price feel right.
The WhatsApp Template
Hi {{1}}, the {{2}} in size {{3}} you asked about is back in stock at [Business Name]. View it here: {{4}}
Thank you.Reply STOP to unsubscribe
Example with sample values
Hi Ritika, the Indigo Cotton Kurta in size M you asked about is back in stock at [Business Name]. View it here: https://example.com/p/FA2 Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Customer | Ritika |
| {{2}} | Product | Indigo Cotton Kurta |
| {{3}} | Size | M |
| {{4}} | Link | https://example.com/p/FA2 |
Filling in each placeholder
- Customer (sample: Ritika): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Product (sample: Indigo Cotton Kurta): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Size (sample: M): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/p/FA2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 117 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
- Links point to your own website or a trusted domain, and button labels are short and clear.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the back in stock message?
Send to customers who asked to be notified of a restock. If customers reply, make sure someone on your team monitors and answers.
Why is this template in the Marketing category?
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Fashion & Apparel
Get Help With WhatsApp Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.