RCS template · Utility
Order Shipped RCS Template for Fashion & Apparel
A ready-to-adapt RCS message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send when an order is dispatched. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Fashion customers discover products through Instagram, creators and marketplaces, and buy when the style, size and price feel right.
The RCS Template
Order Shipped
Hi {customer}, your [Business Name] order {order_id} has been shipped. Track it here: {link}SMS fallback (India, DLT format)
Hi {#var#}, your [Business Name] order {#var#} has been shipped. Track it here: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Ritika |
| {order_id} | Order id | FA5521 |
| {link} | Link | https://example.com/t/FA3 |
Filling in each placeholder
- Customer (sample: Ritika): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: FA5521): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Link (sample: https://example.com/t/FA3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 92 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Getting the order shipped message right
Include the courier, the tracking link and the expected delivery date, and remind customers how to request a size exchange if the fit is wrong. Many fashion returns are about size, so linking the size guide or exchange process here reduces refund requests. If the order is cash on delivery, state the amount to keep ready. Send a short update if the shipment is delayed, rather than leaving customers to chase it.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the order shipped message?
Send when an order is dispatched. Automate it from your software where possible so it is never forgotten.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Fashion & Apparel
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