RCS template · Marketing
New Collection Launch RCS Template for Fashion & Apparel
A ready-to-adapt RCS message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers when a collection goes live. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
New collections, restocks and size help drive sales, while easy exchanges build trust.
The RCS Template
New Collection Launch
[Business Name]: Our {collection} is now live. Explore new styles online or visit our store: {link}
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Our {#var#} is now live. Explore new styles online or visit our store: {#var#}
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {collection} | Collection | festive collection |
| {link} | Link | https://example.com/n/FA1 |
Filling in each placeholder
- Collection (sample: festive collection): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/n/FA1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 2 placeholders and a body of 99 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send only to people who have opted in, and record when and where they did so.
- Make the offer specific and honest, with a clear end date and any conditions stated.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the new collection launch message?
Send to opted-in customers when a collection goes live. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Fashion & Apparel
This message on other channels
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