WhatsApp template · Marketing
New Collection Launch WhatsApp Template for Fashion & Apparel
A ready-to-adapt WhatsApp message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers when a collection goes live. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
New collections, restocks and size help drive sales, while easy exchanges build trust.
The WhatsApp Template
[Business Name]: Our {{1}} is now live. Explore new styles online or visit our store: {{2}}
Thank you.Reply STOP to unsubscribe
Example with sample values
[Business Name]: Our festive collection is now live. Explore new styles online or visit our store: https://example.com/n/FA1 Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Collection | festive collection |
| {{2}} | Link | https://example.com/n/FA1 |
Filling in each placeholder
- Collection (sample: festive collection): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/n/FA1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 2 placeholders and a body of 99 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Send only to people who have opted in, and record when and where they did so.
- Make the offer specific and honest, with a clear end date and any conditions stated.
Getting the new collection launch message right
Show one or two key pieces rather than the whole range, and link to a collection page that loads quickly on mobile. Segment by past purchases, for example ethnic wear, office wear or kids, so people see what they are likely to buy. Avoid sending launch messages more than once a week, since fashion audiences unsubscribe quickly when messages feel repetitive.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the new collection launch message?
Send to opted-in customers when a collection goes live. If customers reply, make sure someone on your team monitors and answers.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Why is this template in the Marketing category?
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Fashion & Apparel
This message on other channels
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