SMS template · Marketing
New Collection Launch SMS Template for Fashion & Apparel
A ready-to-adapt SMS message for fashion, apparel and boutique businesses, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers when a collection goes live. For fashion, apparel and boutique businesses, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Fashion customers discover products through Instagram, creators and marketplaces, and buy when the style, size and price feel right.
The SMS Template
India (DLT format)
[Business Name]: Our {#var#} is now live. Explore new styles online or visit our store: {#var#}
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Our {collection} is now live. Explore new styles online or visit our store: {link}
Reply STOP to opt out.Example with sample values
[Business Name]: Our festive collection is now live. Explore new styles online or visit our store: https://example.com/n/FA1 To opt out, SMS STOP to [opt-out number].
With these sample values the message is 170 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Collection | festive collection |
| {#var#} | Link | https://example.com/n/FA1 |
Filling in each placeholder
- Collection (sample: festive collection): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/n/FA1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 2 placeholders and a body of 99 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Fashion & Apparel
Influencer promotions must carry ASCI-compliant disclosures, and textile labelling should state fibre content accurately. Offers and 'sale' prices must reflect genuine discounts under consumer protection rules.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send only to people who have opted in, and record when and where they did so.
- Make the offer specific and honest, with a clear end date and any conditions stated.
Getting the new collection launch message right
Show one or two key pieces rather than the whole range, and link to a collection page that loads quickly on mobile. Segment by past purchases, for example ethnic wear, office wear or kids, so people see what they are likely to buy. Avoid sending launch messages more than once a week, since fashion audiences unsubscribe quickly when messages feel repetitive.
Where this message fits for Fashion & Apparel
Fashion shoppers discover styles on Instagram, TikTok and Pinterest, check sizes, prices and return policies, and often buy on mobile. Seasonal drops and sales create peaks, and good size guidance and easy exchanges reduce returns.
Instagram and TikTok drive discovery; influencer content builds trust; WhatsApp helps with sizing questions and order updates; SMS announces sales; email shares lookbooks and new collections.
Campaign ideas that pair with this template
- Early access to new collections for subscribers
- Size and fit assistance on WhatsApp
- End-of-season sale reminders
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a fashion brand send the new collection launch message?
Send to opted-in customers when a collection goes live. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my fashion brand?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Fashion & Apparel
This message on other channels
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