SMS template · Utility
Next Visit Due SMS Template for Salons & Spas
A ready-to-adapt SMS message for salons, spas and beauty studios, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the client's usual service interval is reached. For salons, spas and beauty studios, this is one of the everyday messages that keeps clients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Salon and spa clients book on convenience, stylist preference and reviews, and many book through WhatsApp or Instagram messages.
The SMS Template
India (DLT format)
Hi {#var#}, it has been {#var#} weeks since your last {#var#} at [Business Name]. Would you like to book your next visit? Reply with a preferred day.International (plain text)
Hi {client}, it has been {weeks} weeks since your last {service} at [Business Name]. Would you like to book your next visit? Reply with a preferred day.Example with sample values
Hi Pooja, it has been 6 weeks since your last haircut at [Business Name]. Would you like to book your next visit? Reply with a preferred day.
With these sample values the message is 143 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Client | Pooja |
| {#var#} | Weeks | 6 |
| {#var#} | Service | haircut |
Filling in each placeholder
- Client (sample: Pooja): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Weeks (sample: 6): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Service (sample: haircut): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 3 placeholders and a body of 152 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
Rules to keep in mind for Salons & Spas
Beauty and skin treatment claims must follow ASCI guidelines and avoid medical claims. Client photos for social media need written consent, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Where this message fits for Salons & Spas
Salon and spa clients find businesses on Instagram, Google Maps and booking apps, look at photos of the stylist's work and reviews, and book through an app, a call or WhatsApp. Regular clients rebook every four to eight weeks for cuts, colour, nails or treatments, so timely rebooking reminders drive much of the revenue, and gift vouchers peak before holidays.
Instagram reels show transformations; maps listings capture 'salon near me' searches; WhatsApp handles bookings, rescheduling and style consultations with reference photos; SMS sends appointment reminders; email shares seasonal packages and gift voucher offers.
Campaign ideas that pair with this template
- Rebooking reminders timed to each client's usual interval
- Bridal and party packages promoted ahead of wedding season
- Gift voucher campaigns before Mother's Day and year-end holidays
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a salon send the next visit due message?
Send when the client's usual service interval is reached. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this next visit due message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my salon?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Salons & Spas
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