SMS template · Utility
Visit Feedback SMS Template for Salons & Spas
A ready-to-adapt SMS message for salons, spas and beauty studios, with placeholders, sample values and compliance notes.
When to Send This Message
Send after the visit. For salons, spas and beauty studios, this is one of the everyday messages that keeps clients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Salon and spa clients book on convenience, stylist preference and reviews, and many book through WhatsApp or Instagram messages.
The SMS Template
India (DLT format)
Hi {#var#}, thank you for visiting [Business Name] today. We would love to hear about your experience with {#var#}: {#var#}International (plain text)
Hi {client}, thank you for visiting [Business Name] today. We would love to hear about your experience with {stylist}: {link}Example with sample values
Hi Pooja, thank you for visiting [Business Name] today. We would love to hear about your experience with Simran: https://example.com/f/SS1
With these sample values the message is 140 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Client | Pooja |
| {#var#} | Stylist | Simran |
| {#var#} | Link | https://example.com/f/SS1 |
Filling in each placeholder
- Client (sample: Pooja): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Stylist (sample: Simran): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/f/SS1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 125 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Salons & Spas
Beauty and skin treatment claims must follow ASCI guidelines and avoid medical claims. Client photos for social media need written consent, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a salon send the visit feedback message?
Send after the visit. Sending it at a consistent time builds trust and reduces follow-up calls.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this visit feedback message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my salon?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Salons & Spas
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