SMS template · Utility
Appointment Confirmation SMS Template for Salons & Spas
A ready-to-adapt SMS message for salons, spas and beauty studios, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a booking is made. For salons, spas and beauty studios, this is one of the everyday messages that keeps clients informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Salon and spa clients book on convenience, stylist preference and reviews, and many book through WhatsApp or Instagram messages.
The SMS Template
India (DLT format)
Hi {#var#}, your {#var#} appointment at [Business Name] is booked for {#var#} at {#var#} with {#var#}. Please arrive 5 minutes early.International (plain text)
Hi {client}, your {service} appointment at [Business Name] is booked for {date} at {time} with {stylist}. Please arrive 5 minutes early.Example with sample values
Hi Pooja, your hair colour appointment at [Business Name] is booked for 18 Oct at 3:00 PM with Simran. Please arrive 5 minutes early.
With these sample values the message is 135 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Client | Pooja |
| {#var#} | Service | hair colour |
| {#var#} | Date | 18 Oct |
| {#var#} | Time | 3:00 PM |
| {#var#} | Stylist | Simran |
Filling in each placeholder
- Client (sample: Pooja): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Service (sample: hair colour): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 18 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 3:00 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Stylist (sample: Simran): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 5 placeholders and a body of 136 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Salons & Spas
Beauty and skin treatment claims must follow ASCI guidelines and avoid medical claims. Client photos for social media need written consent, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a salon send the appointment confirmation message?
Send when a booking is made. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my salon?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Salons & Spas
This message on other channels
Same message, other industries
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