SMS template · Marketing
Festive Packages SMS Template for Salons & Spas
A ready-to-adapt SMS message for salons, spas and beauty studios, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in clients before festivals. For salons, spas and beauty studios, this is one of the everyday messages that keeps clients informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Repeat visits for haircuts, colour and treatments are the backbone of the business.
The SMS Template
India (DLT format)
[Business Name]: Festive grooming packages are now available till {#var#}. Book early as weekend slots fill fast. Reply BOOK.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Festive grooming packages are now available till {date}. Book early as weekend slots fill fast. Reply BOOK.
Reply STOP to opt out.Example with sample values
[Business Name]: Festive grooming packages are now available till 5 Nov. Book early as weekend slots fill fast. Reply BOOK. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 169 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Date | 5 Nov |
Filling in each placeholder
- Date (sample: 5 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 1 placeholder and a body of 124 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Salons & Spas
Beauty and skin treatment claims must follow ASCI guidelines and avoid medical claims. Client photos for social media need written consent, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the festive packages message right
List what each package includes, the price, the validity dates and whether booking in advance is required. Festive slots fill quickly, so encourage early booking. Remind clients that gift vouchers make good festive presents.
Where this message fits for Salons & Spas
Salon and spa clients find businesses on Instagram, Google Maps and booking apps, look at photos of the stylist's work and reviews, and book through an app, a call or WhatsApp. Regular clients rebook every four to eight weeks for cuts, colour, nails or treatments, so timely rebooking reminders drive much of the revenue, and gift vouchers peak before holidays.
Instagram reels show transformations; maps listings capture 'salon near me' searches; WhatsApp handles bookings, rescheduling and style consultations with reference photos; SMS sends appointment reminders; email shares seasonal packages and gift voucher offers.
Campaign ideas that pair with this template
- Rebooking reminders timed to each client's usual interval
- Bridal and party packages promoted ahead of wedding season
- Gift voucher campaigns before Mother's Day and year-end holidays
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a salon send the festive packages message?
Send to opted-in clients before festivals. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this festive packages message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my salon?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Salons & Spas
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.