RCS template · Marketing
Festive Packages RCS Template for Salons & Spas
A ready-to-adapt RCS message for salons, spas and beauty studios, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in clients before festivals. For salons, spas and beauty studios, this is one of the everyday messages that keeps clients informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Repeat visits for haircuts, colour and treatments are the backbone of the business.
The RCS Template
Festive Packages
[Business Name]: Festive grooming packages are now available till {date}. Book early as weekend slots fill fast. Reply BOOK.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Festive grooming packages are now available till {#var#}. Book early as weekend slots fill fast. Reply BOOK.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {date} | Date | 5 Nov |
Filling in each placeholder
- Date (sample: 5 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 1 placeholder and a body of 124 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Salons & Spas
Beauty and skin treatment claims must follow ASCI guidelines and avoid medical claims. Client photos for social media need written consent, and marketing messages need opt-in.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the festive packages message right
List what each package includes, the price, the validity dates and whether booking in advance is required. Festive slots fill quickly, so encourage early booking. Remind clients that gift vouchers make good festive presents.
Where this message fits for Salons & Spas
Salon and spa clients find businesses on Instagram, Google Maps and booking apps, look at photos of the stylist's work and reviews, and book through an app, a call or WhatsApp. Regular clients rebook every four to eight weeks for cuts, colour, nails or treatments, so timely rebooking reminders drive much of the revenue, and gift vouchers peak before holidays.
Instagram reels show transformations; maps listings capture 'salon near me' searches; WhatsApp handles bookings, rescheduling and style consultations with reference photos; SMS sends appointment reminders; email shares seasonal packages and gift voucher offers.
Campaign ideas that pair with this template
- Rebooking reminders timed to each client's usual interval
- Bridal and party packages promoted ahead of wedding season
- Gift voucher campaigns before Mother's Day and year-end holidays
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a salon send the festive packages message?
Send to opted-in clients before festivals. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my salon?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Salons & Spas
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