RCS template · Utility

Appointment Reminder RCS Template for Salons & Spas

A ready-to-adapt RCS message for salons, spas and beauty studios, with placeholders, sample values and compliance notes.

When to Send This Message

Send a few hours before the appointment. For salons, spas and beauty studios, this is one of the everyday messages that keeps clients informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.

Salon and spa clients book on convenience, stylist preference and reviews, and many book through WhatsApp or Instagram messages.

The RCS Template

Rich card · Verified sender: [Business Name]

Appointment Reminder

Hi {client}, a reminder of your appointment at [Business Name] today at {time}. Reply if you need to reschedule.

ConfirmRescheduleCall us

SMS fallback (India, DLT format)

Hi {#var#}, a reminder of your appointment at [Business Name] today at {#var#}. Reply if you need to reschedule.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

Placeholder	Meaning	Sample value
{client}	Client	Pooja
{time}	Time	3:00 PM

Filling in each placeholder

Client (sample: Pooja): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
Time (sample: 3:00 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.

This template has 2 placeholders and a body of 112 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.

Category and Approval

Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.

Compliance Checklist

Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.

Rules to keep in mind for Salons & Spas

Beauty and skin treatment claims must follow ASCI guidelines and avoid medical claims. Client photos for social media need written consent, and marketing messages need opt-in.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.

Tips for Better Results

Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Use the customer's name and a reference number so the message is easy to trust and to search for later.

Where this message fits for Salons & Spas

Salon and spa clients find businesses on Instagram, Google Maps and booking apps, look at photos of the stylist's work and reviews, and book through an app, a call or WhatsApp. Regular clients rebook every four to eight weeks for cuts, colour, nails or treatments, so timely rebooking reminders drive much of the revenue, and gift vouchers peak before holidays.

Instagram reels show transformations; maps listings capture 'salon near me' searches; WhatsApp handles bookings, rescheduling and style consultations with reference photos; SMS sends appointment reminders; email shares seasonal packages and gift voucher offers.

Campaign ideas that pair with this template

Rebooking reminders timed to each client's usual interval
Bridal and party packages promoted ahead of wedding season
Gift voucher campaigns before Mother's Day and year-end holidays

Need this RCS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp Us Call +91 88890 28885 Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a salon send the appointment reminder message?

Send a few hours before the appointment. Automate it from your software where possible so it is never forgotten.

Do RCS messages need brand verification?

Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.

Can I add images to this message?

Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.

Can DND Teams set this up for my salon?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.