RCS template · Utility
Order Out for Delivery RCS Template for Restaurants & Cafes
A ready-to-adapt RCS message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order leaves the kitchen. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Regulars bring most of the revenue, so table bookings, direct orders and well-timed offers matter more than one-off promotions.
The RCS Template
Order Out for Delivery
Hi {guest}, your order {order_id} from [Business Name] is on the way with {rider} ({phone}). Enjoy your meal.SMS fallback (India, DLT format)
Hi {#var#}, your order {#var#} from [Business Name] is on the way with {#var#} ({#var#}). Enjoy your meal.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {guest} | Guest | Priya |
| {order_id} | Order id | RS412 |
| {rider} | Rider | Suresh |
| {phone} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Guest (sample: Priya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: RS412): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Rider (sample: Suresh): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 109 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Getting the order out for delivery message right
Give the delivery agent's name and masked number, the estimated arrival time and the amount to pay if it is cash on delivery. Food orders are time-sensitive, so keep the message short. Ask guests to keep the phone reachable.
Where this message fits for Restaurants & Cafes
Diners search 'restaurants near me', check menus, photos and reviews on Google Maps, Instagram or delivery apps, and then book a table or order online. Regulars are won through good experiences, loyalty offers and remembering their preferences.
Google Maps and delivery apps drive discovery; Instagram and TikTok show dishes and atmosphere; WhatsApp takes reservations and orders; SMS sends booking confirmations and loyalty offers; email shares event and menu news.
Campaign ideas that pair with this template
- Birthday offers for loyalty members
- Quiet-day promotions on Monday and Tuesday evenings
- New menu launch invitations to regular diners
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the order out for delivery message?
Send when the order leaves the kitchen. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Restaurants & Cafes
This message on other channels
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