RCS template · Marketing
Weekday Special RCS Template for Restaurants & Cafes
A ready-to-adapt RCS message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in regulars, ideally before lunch or dinner. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Regulars bring most of the revenue, so table bookings, direct orders and well-timed offers matter more than one-off promotions.
The RCS Template
Weekday Special
[Business Name]: This {day}, enjoy {offer} at our {outlet} outlet. Valid {time}. Reply BOOK to reserve a table.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: This {#var#}, enjoy {#var#} at our {#var#} outlet. Valid {#var#}. Reply BOOK to reserve a table.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {day} | Day | Wednesday |
| {offer} | Offer | a 3-course set lunch menu |
| {outlet} | Outlet | Arera Colony |
| {time} | Time | 12 PM to 3 PM |
Filling in each placeholder
- Day (sample: Wednesday): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Offer (sample: a 3-course set lunch menu): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Outlet (sample: Arera Colony): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Time (sample: 12 PM to 3 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 4 placeholders and a body of 111 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the weekday special message?
Send to opted-in regulars, ideally before lunch or dinner. If customers reply, make sure someone on your team monitors and answers.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Restaurants & Cafes
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