WhatsApp template · Marketing
Weekday Special WhatsApp Template for Restaurants & Cafes
A ready-to-adapt WhatsApp message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in regulars, ideally before lunch or dinner. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Regulars bring most of the revenue, so table bookings, direct orders and well-timed offers matter more than one-off promotions.
The WhatsApp Template
[Business Name]: This {{1}}, enjoy {{2}} at our {{3}} outlet. Valid {{4}}. Reply BOOK to reserve a table.Reply STOP to unsubscribe
Example with sample values
[Business Name]: This Wednesday, enjoy a 3-course set lunch menu at our Arera Colony outlet. Valid 12 PM to 3 PM. Reply BOOK to reserve a table.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Day | Wednesday |
| {{2}} | Offer | a 3-course set lunch menu |
| {{3}} | Outlet | Arera Colony |
| {{4}} | Time | 12 PM to 3 PM |
Filling in each placeholder
- Day (sample: Wednesday): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Offer (sample: a 3-course set lunch menu): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Outlet (sample: Arera Colony): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Time (sample: 12 PM to 3 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 4 placeholders and a body of 111 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the weekday special message?
Send to opted-in regulars, ideally before lunch or dinner. Sending it at a consistent time builds trust and reduces follow-up calls.
Why is this template in the Marketing category?
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Restaurants & Cafes
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