WhatsApp template · Utility
Direct Order Confirmed WhatsApp Template for Restaurants & Cafes
A ready-to-adapt WhatsApp message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a direct delivery or takeaway order is accepted. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Regulars bring most of the revenue, so table bookings, direct orders and well-timed offers matter more than one-off promotions.
The WhatsApp Template
Hi {{1}}, your order {{2}} from [Business Name] is confirmed. Amount Rs. {{3}}. Estimated {{4}} time: {{5}}.
Thank you.[Business Name]
Example with sample values
Hi Priya, your order RS412 from [Business Name] is confirmed. Amount Rs. 640. Estimated delivery time: 40 minutes. Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Guest | Priya |
| {{2}} | Order id | RS412 |
| {{3}} | Amount | 640 |
| {{4}} | Mode | delivery |
| {{5}} | Time | 40 minutes |
Filling in each placeholder
- Guest (sample: Priya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: RS412): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Amount (sample: 640): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Mode (sample: delivery): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Time (sample: 40 minutes): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 5 placeholders and a body of 120 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
- Links point to your own website or a trusted domain, and button labels are short and clear.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Getting the direct order confirmed message right
Confirm the items, total, payment method and estimated preparation time, and give a number to call for changes. Mention allergens if asked.
Where this message fits for Restaurants & Cafes
Diners search 'restaurants near me', check menus, photos and reviews on Google Maps, Instagram or delivery apps, and then book a table or order online. Regulars are won through good experiences, loyalty offers and remembering their preferences.
Google Maps and delivery apps drive discovery; Instagram and TikTok show dishes and atmosphere; WhatsApp takes reservations and orders; SMS sends booking confirmations and loyalty offers; email shares event and menu news.
Campaign ideas that pair with this template
- Birthday offers for loyalty members
- Quiet-day promotions on Monday and Tuesday evenings
- New menu launch invitations to regular diners
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the direct order confirmed message?
Send when a direct delivery or takeaway order is accepted. Automate it from your software where possible so it is never forgotten.
Why is this template in the Utility category?
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Restaurants & Cafes
This message on other channels
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