WhatsApp template · Utility
Order Out for Delivery WhatsApp Template for Restaurants & Cafes
A ready-to-adapt WhatsApp message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order leaves the kitchen. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Regulars bring most of the revenue, so table bookings, direct orders and well-timed offers matter more than one-off promotions.
The WhatsApp Template
Hi {{1}}, your order {{2}} from [Business Name] is on the way with {{3}} ({{4}}). Enjoy your meal.[Business Name]
Example with sample values
Hi Priya, your order RS412 from [Business Name] is on the way with Suresh (98XXXXXXXX). Enjoy your meal.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Guest | Priya |
| {{2}} | Order id | RS412 |
| {{3}} | Rider | Suresh |
| {{4}} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Guest (sample: Priya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: RS412): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Rider (sample: Suresh): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 109 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
- Links point to your own website or a trusted domain, and button labels are short and clear.
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the order out for delivery message?
Send when the order leaves the kitchen. If customers reply, make sure someone on your team monitors and answers.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Restaurants & Cafes
This message on other channels
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