SMS template · Utility
Direct Order Confirmed SMS Template for Restaurants & Cafes
A ready-to-adapt SMS message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a direct delivery or takeaway order is accepted. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Diners choose restaurants from maps, reviews, delivery apps and social media, often within minutes.
The SMS Template
India (DLT format)
Hi {#var#}, your order {#var#} from [Business Name] is confirmed. Amount Rs. {#var#}. Estimated {#var#} time: {#var#}.International (plain text)
Hi {guest}, your order {order_id} from [Business Name] is confirmed. Amount Rs. {amount}. Estimated {mode} time: {time}.Example with sample values
Hi Priya, your order RS412 from [Business Name] is confirmed. Amount Rs. 640. Estimated delivery time: 40 minutes.
With these sample values the message is 116 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Guest | Priya |
| {#var#} | Order id | RS412 |
| {#var#} | Amount | 640 |
| {#var#} | Mode | delivery |
| {#var#} | Time | 40 minutes |
Filling in each placeholder
- Guest (sample: Priya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: RS412): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Amount (sample: 640): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Mode (sample: delivery): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Time (sample: 40 minutes): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 5 placeholders and a body of 120 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Getting the direct order confirmed message right
Confirm the items, total, payment method and estimated preparation time, and give a number to call for changes. Mention allergens if asked.
Where this message fits for Restaurants & Cafes
Diners search 'restaurants near me', check menus, photos and reviews on Google Maps, Instagram or delivery apps, and then book a table or order online. Regulars are won through good experiences, loyalty offers and remembering their preferences.
Google Maps and delivery apps drive discovery; Instagram and TikTok show dishes and atmosphere; WhatsApp takes reservations and orders; SMS sends booking confirmations and loyalty offers; email shares event and menu news.
Campaign ideas that pair with this template
- Birthday offers for loyalty members
- Quiet-day promotions on Monday and Tuesday evenings
- New menu launch invitations to regular diners
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the direct order confirmed message?
Send when a direct delivery or takeaway order is accepted. Sending it at a consistent time builds trust and reduces follow-up calls.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this direct order confirmed message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Restaurants & Cafes
This message on other channels
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