WhatsApp template · Utility
Table Booking Confirmation WhatsApp Template for Restaurants & Cafes
A ready-to-adapt WhatsApp message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send after a table is booked. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Regulars bring most of the revenue, so table bookings, direct orders and well-timed offers matter more than one-off promotions.
The WhatsApp Template
Hi {{1}}, your table for {{2}} at [Business Name] is confirmed for {{3}} at {{4}}. We will hold the table for 15 minutes. See you soon.[Business Name]
Example with sample values
Hi Priya, your table for 4 at [Business Name] is confirmed for 17 Oct at 8:30 PM. We will hold the table for 15 minutes. See you soon.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Guest | Priya |
| {{2}} | People | 4 |
| {{3}} | Date | 17 Oct |
| {{4}} | Time | 8:30 PM |
Filling in each placeholder
- Guest (sample: Priya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- People (sample: 4): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 17 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 8:30 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 4 placeholders and a body of 142 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Restaurants & Cafes
Diners search 'restaurants near me', check menus, photos and reviews on Google Maps, Instagram or delivery apps, and then book a table or order online. Regulars are won through good experiences, loyalty offers and remembering their preferences.
Google Maps and delivery apps drive discovery; Instagram and TikTok show dishes and atmosphere; WhatsApp takes reservations and orders; SMS sends booking confirmations and loyalty offers; email shares event and menu news.
Campaign ideas that pair with this template
- Birthday offers for loyalty members
- Quiet-day promotions on Monday and Tuesday evenings
- New menu launch invitations to regular diners
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the table booking confirmation message?
Send after a table is booked. Sending it at a consistent time builds trust and reduces follow-up calls.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Why is this template in the Utility category?
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Restaurants & Cafes
This message on other channels
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