RCS template · Utility
Meal Feedback RCS Template for Restaurants & Cafes
A ready-to-adapt RCS message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send an hour after the order or visit. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Diners choose restaurants from maps, reviews, delivery apps and social media, often within minutes.
The RCS Template
Meal Feedback
Hi {guest}, thank you for choosing [Business Name] today. How was your meal? Share quick feedback here: {link}SMS fallback (India, DLT format)
Hi {#var#}, thank you for choosing [Business Name] today. How was your meal? Share quick feedback here: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {guest} | Guest | Priya |
| {link} | Link | https://example.com/f/RS1 |
Filling in each placeholder
- Guest (sample: Priya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Link (sample: https://example.com/f/RS1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 2 placeholders and a body of 110 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Getting the meal feedback message right
Send it within a few hours of the visit or delivery, ask one simple question and link to your Google review page. Thank guests and reply to complaints quickly.
Where this message fits for Restaurants & Cafes
Diners search 'restaurants near me', check menus, photos and reviews on Google Maps, Instagram or delivery apps, and then book a table or order online. Regulars are won through good experiences, loyalty offers and remembering their preferences.
Google Maps and delivery apps drive discovery; Instagram and TikTok show dishes and atmosphere; WhatsApp takes reservations and orders; SMS sends booking confirmations and loyalty offers; email shares event and menu news.
Campaign ideas that pair with this template
- Birthday offers for loyalty members
- Quiet-day promotions on Monday and Tuesday evenings
- New menu launch invitations to regular diners
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the meal feedback message?
Send an hour after the order or visit. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Restaurants & Cafes
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