RCS template · Marketing
New Project Launch RCS Template for Real Estate Developers & Brokers
A ready-to-adapt RCS message for real estate developers and brokers, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in prospects; include the RERA number. For real estate developers and brokers, this is one of the everyday messages that keeps buyers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Property buyers research for weeks or months, compare projects online and expect fast responses to enquiries.
The RCS Template
New Project Launch
[Business Name]: {project} launches on {date} in {location}. RERA No. {rera}. Book a site visit: {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: {#var#} launches on {#var#} in {#var#}. RERA No. {#var#}. Book a site visit: {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {project} | Project | Green Valley Phase 3 |
| {date} | Date | 2 Nov |
| {location} | Location | Hoshangabad Road |
| {rera} | Rera | P-BPL-XX-XXXX |
| {phone} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Project (sample: Green Valley Phase 3): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 2 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Location (sample: Hoshangabad Road): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Rera (sample: P-BPL-XX-XXXX): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 5 placeholders and a body of 105 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Real Estate Developers & Brokers
Under RERA, registered projects must show the RERA registration number and the authority's website on ads and marketing material, and brokers must display their agent registration. Claims about possession dates, approvals and returns must be accurate.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Real Estate Developers & Brokers
Property buyers and tenants search portals and Google for areas, prices and project names, shortlist listings, ask about availability on WhatsApp, and book viewings. Investment buyers want yields, payment plans and handover dates. Decisions take weeks or months, with repeated contact before a deal.
Property portals and search ads generate leads; Instagram and YouTube video tours show projects; WhatsApp is the main channel for lead follow-up and sharing brochures; SMS sends viewing reminders; voice calls qualify leads; email delivers project launches to investor lists.
Campaign ideas that pair with this template
- New launch invitations to past enquirers with floor plans and payment plans
- Weekly 'new listings in your area' messages for active searchers
- Viewing reminders with location pins and agent contact details
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a real estate business send the new project launch message?
Send to opted-in prospects; include the RERA number. Sending it at a consistent time builds trust and reduces follow-up calls.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my real estate business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Real Estate Developers & Brokers
This message on other channels
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