RCS template · Utility
Project Brochure RCS Template for Real Estate Developers & Brokers
A ready-to-adapt RCS message for real estate developers and brokers, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a buyer requests a brochure. For real estate developers and brokers, this is one of the everyday messages that keeps buyers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Site visits, documentation and payment milestones each need clear communication, and trust is everything.
The RCS Template
Project Brochure
Dear {buyer}, thank you for your interest in {project}. Here is the brochure with floor plans and RERA details: {link}. Call {phone} for a site visit.SMS fallback (India, DLT format)
Dear {#var#}, thank you for your interest in {#var#}. Here is the brochure with floor plans and RERA details: {#var#}. Call {#var#} for a site visit.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {buyer} | Buyer | Mr. Jain |
| {project} | Project | Green Valley Phase 2 |
| {link} | Link | https://example.com/b/RE2 |
| {phone} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Buyer (sample: Mr. Jain): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Project (sample: Green Valley Phase 2): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/b/RE2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 150 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
Rules to keep in mind for Real Estate Developers & Brokers
Under RERA, registered projects must show the RERA registration number and the authority's website on ads and marketing material, and brokers must display their agent registration. Claims about possession dates, approvals and returns must be accurate.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Where this message fits for Real Estate Developers & Brokers
Property buyers and tenants search portals and Google for areas, prices and project names, shortlist listings, ask about availability on WhatsApp, and book viewings. Investment buyers want yields, payment plans and handover dates. Decisions take weeks or months, with repeated contact before a deal.
Property portals and search ads generate leads; Instagram and YouTube video tours show projects; WhatsApp is the main channel for lead follow-up and sharing brochures; SMS sends viewing reminders; voice calls qualify leads; email delivers project launches to investor lists.
Campaign ideas that pair with this template
- New launch invitations to past enquirers with floor plans and payment plans
- Weekly 'new listings in your area' messages for active searchers
- Viewing reminders with location pins and agent contact details
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a real estate business send the project brochure message?
Send when a buyer requests a brochure. If customers reply, make sure someone on your team monitors and answers.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my real estate business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Real Estate Developers & Brokers
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