RCS template · Utility
Construction Progress Update RCS Template for Real Estate Developers & Brokers
A ready-to-adapt RCS message for real estate developers and brokers, with placeholders, sample values and compliance notes.
When to Send This Message
Send to allottees with periodic progress updates. For real estate developers and brokers, this is one of the everyday messages that keeps buyers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Property buyers research for weeks or months, compare projects online and expect fast responses to enquiries.
The RCS Template
Construction Progress Update
Dear {buyer}, the latest construction update for {project} ({tower}) is available with photos: {link}SMS fallback (India, DLT format)
Dear {#var#}, the latest construction update for {#var#} ({#var#}) is available with photos: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {buyer} | Buyer | Mr. Jain |
| {project} | Project | Green Valley |
| {tower} | Tower | Tower B |
| {link} | Link | https://example.com/u/RE3 |
Filling in each placeholder
- Buyer (sample: Mr. Jain): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Project (sample: Green Valley): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Tower (sample: Tower B): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/u/RE3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 101 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
Rules to keep in mind for Real Estate Developers & Brokers
Under RERA, registered projects must show the RERA registration number and the authority's website on ads and marketing material, and brokers must display their agent registration. Claims about possession dates, approvals and returns must be accurate.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Real Estate Developers & Brokers
Property buyers and tenants search portals and Google for areas, prices and project names, shortlist listings, ask about availability on WhatsApp, and book viewings. Investment buyers want yields, payment plans and handover dates. Decisions take weeks or months, with repeated contact before a deal.
Property portals and search ads generate leads; Instagram and YouTube video tours show projects; WhatsApp is the main channel for lead follow-up and sharing brochures; SMS sends viewing reminders; voice calls qualify leads; email delivers project launches to investor lists.
Campaign ideas that pair with this template
- New launch invitations to past enquirers with floor plans and payment plans
- Weekly 'new listings in your area' messages for active searchers
- Viewing reminders with location pins and agent contact details
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a real estate business send the construction progress update message?
Send to allottees with periodic progress updates. Sending it at a consistent time builds trust and reduces follow-up calls.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my real estate business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Real Estate Developers & Brokers
This message on other channels
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