SMS template · Utility
Project Brochure SMS Template for Real Estate Developers & Brokers
A ready-to-adapt SMS message for real estate developers and brokers, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a buyer requests a brochure. For real estate developers and brokers, this is one of the everyday messages that keeps buyers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Site visits, documentation and payment milestones each need clear communication, and trust is everything.
The SMS Template
India (DLT format)
Dear {#var#}, thank you for your interest in {#var#}. Here is the brochure with floor plans and RERA details: {#var#}. Call {#var#} for a site visit.International (plain text)
Dear {buyer}, thank you for your interest in {project}. Here is the brochure with floor plans and RERA details: {link}. Call {phone} for a site visit.Example with sample values
Dear Mr. Jain, thank you for your interest in Green Valley Phase 2. Here is the brochure with floor plans and RERA details: https://example.com/b/RE2. Call 98XXXXXXXX for a site visit.
With these sample values the message is 184 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Buyer | Mr. Jain |
| {#var#} | Project | Green Valley Phase 2 |
| {#var#} | Link | https://example.com/b/RE2 |
| {#var#} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Buyer (sample: Mr. Jain): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Project (sample: Green Valley Phase 2): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/b/RE2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 150 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
Rules to keep in mind for Real Estate Developers & Brokers
Under RERA, registered projects must show the RERA registration number and the authority's website on ads and marketing material, and brokers must display their agent registration. Claims about possession dates, approvals and returns must be accurate.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a real estate business send the project brochure message?
Send when a buyer requests a brochure. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this project brochure message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my real estate business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Real Estate Developers & Brokers
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