SMS template · Marketing
New Project Launch SMS Template for Real Estate Developers & Brokers
A ready-to-adapt SMS message for real estate developers and brokers, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in prospects; include the RERA number. For real estate developers and brokers, this is one of the everyday messages that keeps buyers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Property buyers research for weeks or months, compare projects online and expect fast responses to enquiries.
The SMS Template
India (DLT format)
[Business Name]: {#var#} launches on {#var#} in {#var#}. RERA No. {#var#}. Book a site visit: {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: {project} launches on {date} in {location}. RERA No. {rera}. Book a site visit: {phone}.
Reply STOP to opt out.Example with sample values
[Business Name]: Green Valley Phase 3 launches on 2 Nov in Hoshangabad Road. RERA No. P-BPL-XX-XXXX. Book a site visit: 98XXXXXXXX. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 177 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Project | Green Valley Phase 3 |
| {#var#} | Date | 2 Nov |
| {#var#} | Location | Hoshangabad Road |
| {#var#} | Rera | P-BPL-XX-XXXX |
| {#var#} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Project (sample: Green Valley Phase 3): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 2 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Location (sample: Hoshangabad Road): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Rera (sample: P-BPL-XX-XXXX): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 5 placeholders and a body of 105 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Real Estate Developers & Brokers
Under RERA, registered projects must show the RERA registration number and the authority's website on ads and marketing material, and brokers must display their agent registration. Claims about possession dates, approvals and returns must be accurate.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a real estate business send the new project launch message?
Send to opted-in prospects; include the RERA number. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this new project launch message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my real estate business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Real Estate Developers & Brokers
This message on other channels
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