WhatsApp template · Marketing
New Project Launch WhatsApp Template for Real Estate Developers & Brokers
A ready-to-adapt WhatsApp message for real estate developers and brokers, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in prospects; include the RERA number. For real estate developers and brokers, this is one of the everyday messages that keeps buyers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Property buyers research for weeks or months, compare projects online and expect fast responses to enquiries.
The WhatsApp Template
[Business Name]: {{1}} launches on {{2}} in {{3}}. RERA No. {{4}}. Book a site visit: {{5}}.
Thank you.Reply STOP to unsubscribe
Example with sample values
[Business Name]: Green Valley Phase 3 launches on 2 Nov in Hoshangabad Road. RERA No. P-BPL-XX-XXXX. Book a site visit: 98XXXXXXXX. Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Project | Green Valley Phase 3 |
| {{2}} | Date | 2 Nov |
| {{3}} | Location | Hoshangabad Road |
| {{4}} | Rera | P-BPL-XX-XXXX |
| {{5}} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Project (sample: Green Valley Phase 3): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 2 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Location (sample: Hoshangabad Road): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Rera (sample: P-BPL-XX-XXXX): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 5 placeholders and a body of 105 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for Real Estate Developers & Brokers
Under RERA, registered projects must show the RERA registration number and the authority's website on ads and marketing material, and brokers must display their agent registration. Claims about possession dates, approvals and returns must be accurate.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Real Estate Developers & Brokers
Property buyers and tenants search portals and Google for areas, prices and project names, shortlist listings, ask about availability on WhatsApp, and book viewings. Investment buyers want yields, payment plans and handover dates. Decisions take weeks or months, with repeated contact before a deal.
Property portals and search ads generate leads; Instagram and YouTube video tours show projects; WhatsApp is the main channel for lead follow-up and sharing brochures; SMS sends viewing reminders; voice calls qualify leads; email delivers project launches to investor lists.
Campaign ideas that pair with this template
- New launch invitations to past enquirers with floor plans and payment plans
- Weekly 'new listings in your area' messages for active searchers
- Viewing reminders with location pins and agent contact details
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a real estate business send the new project launch message?
Send to opted-in prospects; include the RERA number. If customers reply, make sure someone on your team monitors and answers.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my real estate business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Real Estate Developers & Brokers
This message on other channels
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