RCS template · Marketing
Annual Check-up Reminder RCS Template for Diagnostic Labs
A ready-to-adapt RCS message for diagnostic labs and pathology centres, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in patients about a year after their last health package. For diagnostic labs and pathology centres, this is one of the everyday messages that keeps patients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Diagnostic labs win business through doctor referrals, home sample collection and convenience.
The RCS Template
Annual Check-up Reminder
[Business Name]: It has been a year since your last health check-up. Book your annual check-up before {date} with free home collection. Call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: It has been a year since your last health check-up. Book your annual check-up before {#var#} with free home collection. Call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {date} | Date | 31 Oct |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Date (sample: 31 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 2 placeholders and a body of 149 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Diagnostic Labs
Labs should describe tests factually and avoid diagnostic claims in ads. Reports contain health data, so links must be secure and shared only with the patient or the person they authorise, in line with the DPDP Act, 2023.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a diagnostic lab send the annual check-up reminder message?
Send to opted-in patients about a year after their last health package. Sending it at a consistent time builds trust and reduces follow-up calls.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my diagnostic lab?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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