RCS template · Marketing
Seasonal Programme Announcement RCS Template for Ayurveda & Wellness Centres
A ready-to-adapt RCS message for Ayurveda and wellness centres, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in clients when new seasonal programmes open. For Ayurveda and wellness centres, this is one of the everyday messages that keeps clients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Programmes run over days or weeks, so scheduling and reminder messages are central.
The RCS Template
Seasonal Programme Announcement
[Business Name]: Bookings are open for our {programme} starting {date}. Sessions are limited. Reply YES for details or call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Bookings are open for our {#var#} starting {#var#}. Sessions are limited. Reply YES for details or call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {programme} | Programme | monsoon wellness programme |
| {date} | Date | 1 Nov |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Programme (sample: monsoon wellness programme): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 1 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 132 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Ayurveda & Wellness Centres
AYUSH advertising is restricted: the Drugs and Magic Remedies Act and the Drugs and Cosmetics Rules (including Rule 170 for AYUSH medicines) prohibit misleading claims, and the courts have taken a firm view on ads that promise cures. We write content about therapies and experience, not guaranteed outcomes.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the seasonal programme announcement message right
Link the programme to the season, such as monsoon or winter routines, and state duration, diet requirements and whether a consultation is needed first.
Where this message fits for Ayurveda & Wellness Centres
Wellness customers often discover a centre through social media, recommendations or travel searches, read about treatments and practitioners' training, and ask detailed questions about programmes, duration and diet before booking. Many return for seasonal therapies or buy products online after a visit.
Instagram and YouTube educate potential clients about treatments; search brings people looking for specific therapies; WhatsApp answers questions and confirms bookings; email shares seasonal routines and programme dates; SMS sends appointment reminders.
Campaign ideas that pair with this template
- Seasonal detox or rejuvenation programme launches with early-booking offers
- Educational posts about a different therapy each week
- Post-programme follow-ups with diet tips and product reorder links
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a wellness centre send the seasonal programme announcement message?
Send to opted-in clients when new seasonal programmes open. Sending it at a consistent time builds trust and reduces follow-up calls.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my wellness centre?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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