SMS template · Marketing
Seasonal Programme Announcement SMS Template for Ayurveda & Wellness Centres
A ready-to-adapt SMS message for Ayurveda and wellness centres, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in clients when new seasonal programmes open. For Ayurveda and wellness centres, this is one of the everyday messages that keeps clients informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
People looking for Ayurveda, physiotherapy or wellness programmes research carefully, read about practitioners and often ask many questions before booking.
The SMS Template
India (DLT format)
[Business Name]: Bookings are open for our {#var#} starting {#var#}. Sessions are limited. Reply YES for details or call {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Bookings are open for our {programme} starting {date}. Sessions are limited. Reply YES for details or call {phone}.
Reply STOP to opt out.Example with sample values
[Business Name]: Bookings are open for our monsoon wellness programme starting 1 Nov. Sessions are limited. Reply YES for details or call 0755-XXXXXXX. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 197 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Programme | monsoon wellness programme |
| {#var#} | Date | 1 Nov |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Programme (sample: monsoon wellness programme): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 1 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 132 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Ayurveda & Wellness Centres
AYUSH advertising is restricted: the Drugs and Magic Remedies Act and the Drugs and Cosmetics Rules (including Rule 170 for AYUSH medicines) prohibit misleading claims, and the courts have taken a firm view on ads that promise cures. We write content about therapies and experience, not guaranteed outcomes.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a wellness centre send the seasonal programme announcement message?
Send to opted-in clients when new seasonal programmes open. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this seasonal programme announcement message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my wellness centre?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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